Opero × Nordic Electric: AI at the heart of industrial sales

We are proud to announce a commercial partnership with Nordic Electric — a company delivering custom electrical solutions for critical infrastructure, and one that is committed to becoming a truly AI-first organisation.

The Challenge

In industrial sales, technical knowledge is the bottleneck. Buyers need answers. Salespeople need those answers fast. But the people who hold them — the sales engineers — are being pulled in every direction, fielding the same questions again and again instead of doing the work that actually needs them.

Response times stretch from minutes to days. Engineers are trapped in repetitive Q&A. Sales cycles stall. And the knowledge that should be driving revenue sits locked inside individual heads rather than flowing across the entire organisation.

Nordic Electric recognised this pattern and chose to solve it the right way: not by adding headcount, but by making knowledge itself more accessible, instant, and intelligent.

The Solution

Together, Opero and Nordic Electric are embedding AI directly into the commercial process. Sales teams can now ask technical questions and receive instant, accurate answers drawn from the company’s own existing knowledge — product documentation, specifications, historical RFQs, and more.

This removes routine pressure from sales engineers and allows them to focus on the complex, strategic work that genuinely requires their expertise. The result is a faster sales cycle, shorter response times, and a more scalable organisation.

At this year’s EL & TEKNIK conference, Nordic Electric and Opero jointly showcased this capability live — demonstrating how AI transforms the RFP process by giving prospects instant access to technical documentation, component search, and quotation drafting.

• Instant answers — technical questions resolved in seconds, not days.
• Component search — find the right parts and pricing overviews immediately.
• RFQ automation — Opero analyses tender materials and drafts requests for quotation.
• Living knowledge — Opero continuously learns and improves over time.

Why This Partnership Matters

At the heart of this collaboration is a shared belief: AI should not be bolted on at the edges. It should be embedded across the entire business — from operations to the commercial process — making every person in the organisation faster, smarter, and more capable.

Nordic Electric is on that journey. And Opero is proud to be the AI partner making it possible.